What Private Practice Marketing Really Means
This is the first of a five-part series on private practice marketing, so we’re going to begin at the beginning with some basics about what marketing is and isn’t. Marketing your private practice can be a daunting task if you don’t have adequate knowledge of where to start and how to market for a small business. That’s exactly what a private practice is by the way – a small business. When practitioners get started in private practice, it’s often without a real idea for their marketing campaign or concept of their office as a business, so when it comes time to take a look, creating a marketing plan can be overwhelming. The professionals at GetTherapy.com are here to help you better understand the ins and outs of successful private practice marketing.
What is Marketing?
Many people think of marketing as a bad thing. They picture the stereotype of the pushy used car salesman. Marketing doesn’t have to be like that. A better, healthier image of marketing might be that of a community builder because that is, in fact, what you’re trying to do in a practice. Letting people know about your services and what you have to offer doesn’t have to be pushy or aggressive. In fact, the best marketing campaign may be based on education and awareness building.
How to I Build a Campaign?
Your marketing campaign can have whatever theme or message you want it to have. In fact, it should. Your marketing message should be specific to you and your practice and be tailored to the image that you want people to have of your clinic. If you don’t want to go for pushy, maybe your message should be one of warmth, or you can focus on your expertise and caring concern for the well-being of others. Most importantly, the marketing message you to choose needs to reflect who you are and how you want people to perceive your practice. Get started by taking the time to consider the following questions:
- What is your niche (from a personal/practice perspective)?
- What is your brand (from a business perspective)?
- What are your private practice goals (short term and long term)?
- Who could most benefit from working with you?
When you can answer these questions, you’ll want to take a three-fold approach to build your marketing campaign that should include in-person, print, and online messages. Below, are tips to help you get started and have a successful launch into your practice. After all, without a strong marketing campaign, you won’t have a practice. Your referrals have to come from somewhere!
Get Started with GetTherapy.com
If you’re just getting started marketing your private practice, you’re not alone. At GetTherapy.com, our team of knowledgeable professionals have all been where you are, and we truly understand the struggles, especially when it comes to filtering through all the competing marketing voices to get the information you need. We offer a variety of marketing resources for clinicians, and we can even schedule a personalized consultation if you just don’t know where to get started. Actually, one easy place to start is building a profile on our site. Please don’t hesitate to reach out to us, if you would like to find out more. Don’t forget, this is the first of a series of posts about private practice marketing. Coming up:
- Part 2 – In Person Marketing – Great 1st, 2nd, 3rd, and 100th Impressions
- Part 3 – In Print Marketing – Expanding Your Audience
- Part 4 – Online Marketing – Reaching Further
- Part 5 – Bringing it All Together – the Benefits of Integrated Marketing