3 Strategies to Successfully Brand Your Psychology Practice
Branding is not just a term for marketers or large companies. If you're a behavioral health provider, especially one working independently, you should be thinking about how to brand your practice. A brand is a niche, a reputation, or a characteristic for which you are known. It's the image that comes to mind or is associated with your practice. Brands are constantly in flux. They are influenced by many factors whether intentionally, or accidentally. If you are building a strong practice, taking control of branding means creating the professional image you want consumers to see. Here are three strategies that will help you brand your psychology practice, intentionally.
1. Become the expert. This may sound intimidating, but don't let it be. Local experts are needed in all communities. You see them everywhere. In every field, someone holds the reputation as a local leader in their niche. Make this be you by presenting at local conferences, providing training for other health care professionals, writing blog articles and in other ways getting the word out that you know your stuff. You know you have a great skill-set, but unless you have a voice, few others will know. So get out there and be heard. Being seen as an expert will help brand your psychology practice.
2. Get involved. Community involvement can range from your local Rotary to your state psychological association, or national organizations like the American Psychological Association or the American Foundation for Suicide Prevention. Attend walks, sporting events, get involved in leadership, list-serves and online forums. Remember, every interaction you have in this informal yet, professional context contributes to your brand. Get involved in a good purpose, get to know people and share about your practice. Then rest assured, not only will you be giving back to the community and your profession, you'll also help brand your psychology practice.
3. Go digital. For some, this may be the most challenging of the three, although if you have an artistic or tech bent, you may find this exhilarating. Going digital does not require you to be a tech superstar, but it does require a willingness to learn a few things. So what are we talking about here? For starters, everyone in private practice needs three digital products, a website, a logo, and a personalized email account. There are companies that do this for a reasonable rate and without them, a practice can look antiquated or obsolete. These products are a must have and are not hard to obtain. They broadcast your brand to everyone who sees them, which if managed skillfully, could be thousands of people. Companies like Godaddy.com can create all three of these products on almost any budget so you can venture into the digital world with style and intentionally brand your psychology practice.
With these tools, you can begin creating the brand, or image you want for your practice. A strong brand will help drive your referrals, your reputation and eventually your income. Establishing your brand intentionally is a crucial step in creating your ideal, dream practice. Happy Branding!