3 Big Reasons to List Your Practice In Online Directories
An owner of a small business faces a lot of complicated marketing decisions. We think that the decision to list your private practice in a directory should be one of the easiest decisions, if not the easiest decision you’ll ever have to make from a marketing perspective.
Here are three huge reasons why:
1. Unparalleled Exposure. There is no better way to ensure patients know about you than with a platform type that thousands of people visit every day.
You may have a website (if not, we can help with that), but how strong is your SEO (Search Engine Optimization)? In other words, how well do you rank in the search results for general searches like, “mental health professionals in XYZ City”?
The point is that you probably don’t rank as high as some of your competitors. More importantly, you certainly don’t rank as high as the business directories! And you probably never will. Why? Because the business directory’s sole job is to collect reputable providers (like yourself) and then to ensure that their website dominates the search results.
Plus, when your website is listed on a directory, a backlink to your website is created that gives you an SEO boost as well! It’s a no-brainer to cash in on their hard-earned work by adding your business to the list!
Finally, don’t forget about the far-reaching benefits of simple exposure, including:
- Brand awareness
- Increased traffic
- Connections to potential partners or employees
2. Professional Appearance/Social Proof. Whenever you list your therapy center on a reputable, professional-looking directory page, you add instant credibility to your business. It conveys a sense of transparency and openness – why wouldn’t someone list their business in the directory? (Do they have something to hide?)
There is a unique social proof benefit in the psychology world, as well: who wants to opt for “the road less traveled” when it comes to their mental health? A practice that has no listings or exposure outside of a website may come across as too new or too distant to be worth the risk.
3. The Best Bang for Your Buck. The most impactful reason to list in a business directory is the low cost. Radio, TV, banner ads, and other ad types usually don’t compare to the quality of exposure you get in a business directory, but they are usually many times the price!
Other forms of advertising can win you a lot of views, but a business directory will only serve people who are actively looking for your services! On the other hand, a person scrolling through their Facebook feed may or may not care about your therapy services. Your spot on the radio may be just another annoying commercial to drivers on their way home from work.
However, someone who searches “psychologists near me” to find your business listing is undoubtedly interested – you’ve won half the battle!
Why GetTherapy.com is Your Best Option
Our business directory is the first of its kind: an exclusive assortment of mental health practitioners in Arkansas – with private practices only! Unlike other directories that list hundreds or thousands of other businesses, GetTherapy.com will have a unique SEO advantage – specialization.
Because we specialize in private practice mental health centers, our SEO keywords are geared solely in that industry, giving us a more competitive footing when vying for relevance among other search results.
So what are you waiting for? Join other professionals like you that are reaping the low-cost, high-impact benefits of the GetTherapy.com network!