10 Tips To Improve Your Website Search Rankings (SEO)
At GetTherapy.com, one of the questions we hear frequently from clinicians is, “Our clinic competitor is at the top of every search! Any SEO advice, help, prayers, voodoo rituals?” My answer is always first – patience. Search engine optimization (SEO) takes time, but there are plenty of things you can do to fill the time while you wait for results. In this post, I’ll discuss 10 tips I often give to improve SEO for your new private practice.
1 – Try Google AdWords
Investing in a Google AdWords campaign is one the fastest ways to get to the top of search. While this puts your practice at the top of the page for paid search results, AdWords campaigns can also boost your organic search over time. As more people click to your site at the top of the page with your AdWords campaign, you’ll start moving up the organic search rankings as well.
2 – Review Your Site Keywords
When you design your Google AdWords campaign, as the name suggests, you’ll need to choose some keywords that will be used get your private practice found by the right potential clients. For instance, you may choose something like “Counselor North Little Rock.” In order to continue building your search rankings for these terms, they need to be on your website as well. Whatever search terms you’re using for your Google AdWords campaign, you should be using these terms throughout your website content. Review your site content and track the number of times your search term is used. The more you can use the term reasonably within your content, the better. However, don’t “keyword stuff.” Your site should still be readable – not just a list of keywords.
3 – Put Your Website Link – Everywhere
The more places your website is available for patients – the better. If you have personal and business social media pages – link your website. Make sure your private practice has a LinkedIn page and link your site to your personal LinkedIn profile if you have one. Set up a listing for your practice on third-party review sites like Yelp. Sign up for inclusion on professional sites like Psychology Today, Health Grades, ZocDoc, and other similar sites – and don’t forget to join the GetTherapy.com network for local Arkansas practices! Additionally, you should register with your city’s Chamber of Commerce and the Better Business Bureau and make sure your site link is included in the information about your practice. If you’re a member of professional organizations, like the American Psychological Association, make sure your profile includes your website. If you’ve credentialed with insurers, they will provide information for potential clients about how to get in contact with your team. This should include your website as well. In short, if you can possibly include your website as part of a listing on any site – do it!
4 – Register with Google My Business
To specifically address search results with Google, you should register with Google My Business. This allows you to have some control over the way your private practice is represented within google searches. It also gives you yet another place to list your practice website and share information about your office. Google My Business also gets you on the map, literally, Google Maps.
5 – Write Some Blog Articles
We’re all busy and taking the time to write blog articles may not seem worthwhile. However, this is a simple way to boost your search rankings for specific keywords. A blog can add several more instances of keyword use to your site. Whenever you add content to your website, Google and other search engines will index them, and this can also improve your search. Actually, by simply updating your site regularly adding blogs or content of any kind, Google and other search engines are more likely to find your private practice.
6 – Facebook Ads & Other Social Media Tools
In addition to Google AdWords, most social media sites, including Facebook, Twitter, and LinkedIn, have paid search functions that allow you to send targeted advertisements to potential clients. This can be a great way to find clients in your area for a brand new private practice as well as a good opportunity for established practices to reach new audiences.
7 – Expand Your Website Content
To optimize for search, each of your main web pages should be at least 400 to 500 words. This allows you to use your keywords two or three times and provide adequate content for Google and other search engines to consider the page as having adequate information. Research shows that potential clients spend the most time on your homepage, team biographies, and main service pages. From there, clients will look for information about their specific needs (individual therapy, group sessions, treatment for anxiety disorders, etc.). If you start with a solid homepage, introductions to your clinicians and team, and a main services page with links to information on specific treatment options, you’ll be on your way to getting found by Google and other search engines, AND your potential clients will have the information they need to make informed decisions – it’s a win-win!
8 – Get SSL & SEO Packages with Your Site Hosting
Whether you’re hosting your domain with GoDaddy, Squarespace, or any other web hosting site, you’ll want to look into security sockets layer (SSL) and SEO packages. Most domain hosting sites fully integrate these options, making it simple for you to encrypt your website to keep information secure, and get found on search. If your domain host doesn’t offer these tools, you’ll want to look into options you can add to your hosted site like Yoast for SEO and DigiCert for SSL. These are just two examples. There are numerous reliable resources to improve your website’s SSL encryption and SEO.
9 – Index Your Site with Google
If you do nothing when you build a new website or add on to an existing site, Google will eventually find and index the content. However, this may happen right now, two days from now, or two years down the road. Instead of waiting, you and your website developer can take a few simple steps to let Google know right away that they need to take a look at your site. For a brand new webpage, the easiest way to let Google know your content needs to be indexed is creating a sitemap. This page outlines all the new pages and changes to existing pages, so Google’s web crawlers know where to look. You can also use the sitemap to let Google know anytime you add to your site or make changes to existing pages, so new information is found quickly. A good web developer can help you build a site with tools that handle all of this for you.
10 – Work with GetTherapy.com
Finally, working with the professionals at GetTherapy.com who have gone through the SEO optimization process many times, can offer countless benefits. Not only can we offer guidance on search optimization; we also work with practices to build new sites, create Google AdWords campaigns, and index and optimize website content. We want to help your Arkansas private practice thrive, so please don’t hesitate to reach out to our team to find out more about how we can help with all of your SEO needs.